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If you answered “false” you may be reacting to some realities in the Current Environment
Although Voucher/Loyalty Card/Co-Pay Card Programs have grown to hundreds of programs currently being used by Rx marketers.
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Most of these programs have produced poor to moderate ROI. |
But, consider the possibility:
A Case Study
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The Wall Street Journal reviewed a program for two diabetes brands that Market Share Movers (MSM) personnel managed and executed. They highly lauded the program as: “probably the most successful drug-company coupon campaign so far mounted…The Campaign turned the new drugs into big sellers. The drugs booked more than $633 million in sales in one year.” (Almost 800,000 patients were switched over 8 months!)
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MSM has shown in scores of follow-up projects that the process we use is scalable to any size brand/project and the results have proven to be reproducible. |
This confirms the answer to the above question is: TRUE
How is MSM Different?
Experience
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MSM leverages our combined experience of executing thousands of project-based Rx ROI analyses and varied Rx promotions, as well as, hundreds of offer-based (voucher/loyalty card) programs to focus on your ROI. We mix and match appropriate offer delivery mediums customized to your brand’s existing strategy and objectives. |
Process
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We have the expertise to provide up-front ROI forecasts -- this is critical to you making a solid decision on offer and program design.
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We use data analysis techniques and easily understood field support tools that ensure all program stakeholders are focused and empowered to achieve ROI. |
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We have experience combining creative and diverse “offer” delivery techniques and mediums to take your program’s impact to the next level. |
Execution (The Simple and The Complex) – Relieving your Burden
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We minimize the finance burden to your team with funding, audits, and reconciliation. |
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We minimize call in activity from patients and clinicians especially with a larger initiative. |
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After implementing thousands of successful programs (mail, printing, mail numbering, assembly, response/fulfillment, and phone support) we have become adept at producing high quality complex, multi-tiered programs. |
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We have tooled our production capabilities achieve the highest speed and quality at the lowest possible price. |
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As part of your program or standalone, we can execute direct mail/grams, fax and email broadcasts, “check studies”, rep fulfillment/mail, assembly, patient experience kits, list and data management, and reporting. |
Compliance and Persistency (Loyalty)
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Most loyalty card programs don’t produce adequate ROI. MSM is expert at leveraging early program success to significantly improve your brand’s compliance and persistency. |
Patient Experience and CRM Programs
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MSM could set up an arm to the program that would collect input from the patients on their individual response to the drug therapy in question, and feed these results back to the clinicians. |
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CRM – we are very skilled at setting up programs involving patient and clinician acquisition. |
In Summary
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In summary, we will provide the express route to NRX trial and ROI by using our experience to optimally build, monitor, adjust and execute long term offer-based programs. |
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We shoulder your ROI burden and often create “off-the-chart” results. |
This success has become our heritage; this success makes your ROI our next responsibility!
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